Totality partners with CRE Matrix – CRN


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Totality collaborated with CRE Matrix. With this partnership, while TOTALITY will deploy highly synchronized data intelligence to reduce the cost of customer acquisition by 66%, CRE Matrix can make their data more user-friendly for modern-age real estate developers.

With the recent association with CRE Matrix, Totality will effectively bring an immaculate dimension to its well-established performance marketing based on artificial intelligence (AI). The brand is the ultimate one-stop-shop for real estate agents, providing end-to-end solutions for all their sales and marketing needs. In fact, this concept is specifically called Business Optimization Suite (BOS) and works on a single interface.

In a nutshell, it’s a unique ecosystem of unconventional products and distinctive approaches that enable real estate agents to optimize their marketing mix and spend, meticulously digitize customer touchpoints, drive experience and improve team effectiveness. On the other hand, CRE Matrix is ​​a futuristic analytics platform for Indian commercial and residential real estate properties that gathers comprehensive data on all real estate sales and rental activities. Leveraging up-to-date data, CRE Matrix offers best-in-class analytics and advisory services for new era property developers.

Speaking on the occasion, Digvijay Chauhan, Chief Commercial Officer of Totality, said: “This collaboration with CRE Matrix feels like the final piece that completes our puzzle. CRE Matrix’s position is unrivaled when it comes to analyzing historical transactions in primary and secondary markets, going well beyond five years. Although Totality already has an AI that autonomously builds real-time, high-yield performance strategies directly from campaigns, we hope to significantly increase our productivity. By integrating CRE Matrix, a whole new set of location data intelligence would be unlocked, allowing real estate agents to hyper-optimize their marketing mix.

Speaking about this recent collaboration, Abhishek Kiran Gupta, CEO of CRE Matrix, said, “Honestly collaborating with Totality is a win-win. Since our PoV, many developers are using our platform to add value to their portfolios. We view Totality as a distribution partner that broadens our use case and makes our data more accessible to the real estate developer community. Developers can benefit immensely from real-time, accurate, authentic, and comprehensive data and analytics by CRE Matrix. Our cloud platform is accessible anywhere, offering market analysis, competitor analysis, buyer analysis, and more. in all geographical areas.

It is pertinent to note that insomniacs are currently experiencing unprecedented growth at a compound annual growth rate (CAGR) of 92.5%. Now, with the recent collaboration with CRE Matrix, this growth is set to reach new heights.

At TOTALITY, we are proud to present to you a unified ecosystem. A single dashboard for all sales, marketing, loyalty management and channel partner activation needs. As the future moves towards increased engagement, TOTALITY gives you AI-powered insights to maximize ROI while reducing the cost of customer acquisition by 66%. Brands that have trusted our ecosystem: K Raheja Corp, Hiranandani Developers, CREDAI MCHI, Raunak Group, Solitaire, Ajmera Realty, etc.

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