It has been a busy week in the tech space. After everyone got over the major announcements from Apple’s latest, we took a look at the metaverse through the Hollywood lens, then took a closer look at Facebook’s first smart glasses.
We also took a trip down memory lane using Snapchat’s AR lenses in Paris and got a glimpse of China’s first big portable AR powerhouse from wireless giant Xiaomi.
Oh, and don’t forget to check out our XR Industry Job Alerts, there might be something there that you might like …
The new “matrix” is here, what does it have to teach us about the real metaverse?
“Unfortunately, no one can know what the matrix is, you have to see it for yourself.” It’s the line just before Morpheus gives Thomas Anderson (aka Neo) the Red Pill, finally opening his eyes to the tapestry of code that has veiled his eyes his entire life.
This is a defining moment in the film that is now reflected in the real world, as many are finally familiarizing themselves with the idea of our own emerging matrix, currently referred to as “the metaverse”.
Read on to understand exactly how the latest Matrix movie can help us unbox the emerging real-world metaverse …
THE HURT REALITY: While this week’s iPhone event did not deliver any augmented reality surprises, insiders were nonetheless surprised that Apple CEO Tim Cook spent almost no time on AR as usual. . Well, in a follow-up interview with YouTuber gadget iJustine, Cook took a while to tackle AR by saying, “I think AR is one of those very rare deep technologies that we’ll come back to someday and we went, how did we live our lives without it? “
Inside the design, packaging and product experience for Facebook’s smart glasses
The competition for the top spot in the smart glasses space is in full swing, with Facebook challenging Snap’s Spectacles and Amazon’s Echo Frames with its own collaboration with Ray-Ban called Stories.
What makes Facebook’s offering so unique is that it is the first Big Tech player to team up with a luxury eyewear maker to enter the smart glasses fray. So has the partnership resulted in a better fit and finish?
Read on for a personal look at Facebook’s first smart glasses product and see how its collaboration with Ray-Ban puts it ahead of some in the pack …
JOB ALERTS: Snap is recruiting a front-end engineer for augmented reality in its Los Angeles office. Apple is recruiting a UX researcher for AR / VR applications based at its headquarters in Cupertino, California. Google is looking for a design manager for its display systems for augmented reality based at its headquarters in Mountain View, California. Siemens is looking for a research engineer in the field of machine vision and augmented reality.
Xiaomi makes a bold but gradual leap into the AR wearable space
As if responding to Apple’s big iPhone event on Tuesday, Chinese mobile phone giant Xiaomi hosted its own product launch event the next day.
And while the tech giant’s various smartphone offerings were impressive, it’s the smart glasses product the company has revealed that raised eyebrows the most in the augmented reality space.
Read on to find out what China’s largest wireless company’s portable AR looks like, and why it could be about to make an impact in the US wearable market …
THE HURT REALITY: Despite the challenges of the pandemic, which held back the annual AWE conference last year, the augmented reality conference is back in full force. This year’s conference will take place November 9-11 in Santa Clara, California. Some of the speakers will include John Hanke, CEO of Niantic, Jay Wright, CEO of Campire, Nonny De la Peña of Emblematic Group, Steve Lukas of Qualcomm and Carolina Arguelles and Kimberlee Archer of Snap, Inc. You can still sign up for a ticket. get up early here.
Snapchat begins its journey of innovation in AR in Paris with the major collaboration of Sotheby’s
One of the most iconic architectural landmarks on the planet, the Arc de Triomphe in Paris, France, will be part of augmented reality history thanks to a new project from Snap.
The occasion is the launch of Christo Vladimirov Javacheff’s posthumous art installation in central Paris, decades after the famous artist first envisioned the work.
Read on to discover a part of French art history that you might not have known through the magic of Snapchat’s AR Lens technology …
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and more. Check out previous editions of Market Reality for more information you may have missed.