Will ‘Matrix’ fans take the NFT pill?
Warner Bros. launches the sale of 100,000 non-fungible tokens (NFT) of “Matrix”-inspired avatars later this month. The studio is tying the NFT hype to the upcoming release of “The Matrix Resurrectionsaiming to generate excitement for the long-awaited fourth film in the popular sci-fi franchise – and also potentially earning $5 million from the sale of digital collectible NFTs.
It’s a natural connection that will place fans in the virtual world of “The Matrix,” through what the studio claims is the biggest NFT “PFP” (profile picture) drop ever with the 100,000 unique avatars available. purchase. NFTs offer a way to authenticate ownership of unique pieces of digital content, using distributed blockchain technology – they are akin to real-world collectibles like baseball cards. Entertainment companies like Warner Bros., Fox, ViacomCBS, and Lionsgate have joined the gold rush, seeing NFTs as both a new business model to monetize intellectual property and drive fan engagement with their properties.
Starting November 30, 2021, all 100,000 “Matrix” avatar NFTs will be available exclusively on Nifty’s social NFT platform for $50 each. This is timed to lead up to the December 22 premiere of “The Matrix Resurrections” in theaters and on HBO Max.
Nifty’s said the drop was part of a multi-year partnership with Warner Bros. covering NFTs for the “Matrix” franchise. The companies previously worked together on a collection of Limited Edition NFT featuring characters from “Space Jam: A New Legacy”, featuring NBA champion LeBron James alongside Looney Tunes characters.
The NFT avatar “Matrix” program will take place in two stages. With the initial launch on November 30, users will have the option to purchase one or more randomly selected hyper-realistic “base” avatars resembling ordinary people trapped in the Matrix (left picture). Avatars are made up of attributes with millions of possible variations, ranging from hairstyles to hair color, and clothing to accessories, including wearable devices, jewelry, and glasses. All “Matrix” NFTs are created using Epic Games’ MetaHuman Creator tool.
In the second phase, starting December 16, owners of “basic” avatars will have a choice – take a “blue pill” and keep their avatar locked in the matrix, or take a “red pill” and transform their avatars into resistance fighters disconnected from the Matrix, having the same bodies but with entirely new clothing, hairstyles and accessories inspired by characters from the “Matrix” films.
Following the two-stage launch, the multi-year project will include “frequent challenges that will allow ‘Matrix’ NFT holders to update their avatars, earn new NFT rewards and participate in an active community,” the companies said. when the program is announced.
Nifty’s and Warner Bros. Consumer Products have announced plans to announce more information about NFT avatars closer to launch.
The NFT initiative for “‘The Matrix: Resurrections’ is “a truly unique way to engage with content that goes beyond what we’ll see in theaters,” said Pam Lifford, president of WarnerMedia Global Brands. and Experiences, in a statement. “The avatars, the added touch of red and blue pills, and the continued opportunities to engage with a community and be part of history will keep fans coming back for more.”
To address concerns about the environmental impact of creating NFTs, Avatar “Matrix” NFTs (like “Space Jam” digital collectibles) are minted with blockchain technology from Palm NFT Studio, which claims to provide a significantly more efficient mint NFTs that reduce power consumption by more than 99% compared to other approaches.
“The Matrix Resurrections” – coming 18 years after the last episode, “The Matrix Revolutions” – will be distributed worldwide by Warner Bros. Pictures. It will be in international theaters from December 16, 2021, and in the United States in theaters and on HBO Max on December 22.
Lana Wachowski’s “The Matrix Resurrections” reunites original stars Keanu Reeves and Carrie-Anne Moss in the iconic roles they made Neo and Trinity famous.
The film also stars Yahya Abdul-Mateen II (“Candyman,” the “Aquaman” franchise), Jessica Henwick (“Iron Fist,” “Star Wars: Episode VII – The Force Awakens”), Jonathan Groff (“Hamilton” , “Mindhunter”), Neil Patrick Harris (“Gone Girl”), Priyanka Chopra Jonas (“Quantico”), Christina Ricci (“Escaping the Madhouse: The Nellie Bly Story”, “The Lizzie Borden Chronicles”), Telma Hopkins ( “Dead to Me”), Eréndira Ibarra (“Sense8”, “Ingobernable”), Toby Onwumere (“Empire”), Max Riemelt (“Sense8”), Brian J. Smith (“Sense8”, “Treadstone”) and Jada Pinkett Smith (“Angel Has Fallen”, “Gotham”).
Wachowski directed from a screenplay written by Wachowski, David Mitchell and Aleksander Hemon, based on characters created by The Wachowskis. The film was produced by James McTeigue, Lana Wachowski and Grant Hill. Executive producers were Garrett Grant, Terry Needham, Michael Salven, Karin Wachowski, Jesse Ehrman and Bruce Berman.