Matrix Studios becomes Boldplay

Gibraltar-based casino software developer Matrix Studios is entering its next phase of development by renaming Boldplay.

Having seen strong growth since launching in 2020, the vendor said the new branding will more accurately reflect the company’s current position in the market and its product offering.

In the three years since its launch, Boldplay has earned a reputation for providing hassle-free software integration to operators, while giving them access to a wide range of cutting-edge titles and the latest casino innovations.

This includes its unique twist on free spins, which sees the reels moving both horizontally and vertically, and a wide range of local and progressive prizes that allow operators to customize everything from drop frequency to max win trigger. .

“We are very excited to announce that we will be rebranding to Boldplay as the company enters the next phase of its evolution,” said Valli Fragoso, CEO of Boldplay. “The rapid growth we have experienced since launching in 2020 is the product of the pioneering decisions we have made at every stage of our development and our new name reflects the fact that we are a company that has never been afraid to take risks.

“While this is undoubtedly a milestone in our growth, for players and operators a lot will remain the same. Going forward, we will stay true to our founding vision, with the same team delivering high quality games.The main change is that under the Boldplay name we will have a brand that will even more effectively show our ability to push the boundaries of what is possible with a casino software developer.

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