Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix announced a brand makeover on Friday during the recent Matrix India M-Day, the e-connect community program.

At the event which saw over 2,000,000 hairdressers from all over come together in unison, Matrix unveiled its enhanced branding with a colorful new avatar. With this, Matrix proudly welcomes hairstylists of all ages, backgrounds and levels of expertise into a supportive community where they are given the tools they need to be successful to help every stylist realize their creative and professional potential, the brand said. in a press release.

Committed to being the most inclusive brand in the professional industry, at Matrix India M-Day, the brand reaffirmed its beliefs through its renewed identity and the three pillars of brand value “inclusiveness”, “simple “and” elegant “, he added.

The event brought together professional industry mainstays such as Philip Wolff, Tabatha Coffey, George Papanikolas – the Global Matrix Ambassadors, as well as Matrix India Education Manager Melroy Dickson, who served at the front of the scene. The full-day virtual event included exclusive master classes by these famous international stylists who equipped hairdressers with the tools and training needed to continue their professional progress. The brand also unveiled its brand new reformulated SoColor pre-bonded coloring system, suitable for every hair type in India.

“We are extremely excited to bring the Matrix renovation to India and announce our commitment to be the most inclusive brand in the professional industry,” said Matrix India Managing Director Suhas Lakhamade. “Over our fifteen-plus year journey, Matrix has truly evolved into the trusted brand for countless hairdressers and salon professionals. Since its inception in 2005, our primary focus has been on upgrading and perfecting hairdressers through a strong training and education program Today we are proud of our history of growth making a positive difference in the professional community with a strong distribution network and presence in over 40,000 salons As we turn a new leaf and raise the stakes with a renewed identity, we promise to advance the legacy with renewed vigor. “

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