Actor Returns for Groundbreaking Canadian Premiere of “The Matrix Resurrections” at Cineplex Scotiabank Theater
TORONTO, December 16, 2021 (GLOBE NEWSWIRE) – Warner Bros. Pictures Canada celebrated the upcoming release of “The Matrix Resurrections” by bringing Canadian franchise star Keanu Reeves back to Toronto for the Black Carpet premiere earlier this evening. Matrix fans and moviegoers across the country enjoyed a once-in-a-lifetime theatrical experience, organized in partnership with Canada’s premier exhibitor, Cineplex. The Canadian premiere offered attendees the chance to safely rekindle their passion for cinema after months of devastating lockdowns that deeply affected the industry. The scale of the event was revolutionary for the Canadian film industry and included a full indoor and outdoor takeover of Cineplex’s Scotiabank Theater. The event was sponsored by the Canadian exhibitor with Audi Canada, IMAX and the Fairmont Royal York Hotel.
Ahead of 14 preview screenings of the new film, Canadian icon Keanu Reeves walked the exclusive “black carpet,” speaking with national and local press about his return to the world-famous franchise. After the “black carpet”, the actor surprised lucky fans in several auditoriums to express his gratitude for Canada’s continued love for “The Matrix”. Prior to the start of “The Matrix Resurrections” in each auditorium, an exclusive greeting revealed to those in attendance the exhilarating news that they were the first fans in North America to watch Reeves’ highly anticipated new film.
Earlier in the evening, fans were greeted by an entirely different Scotiabank Theater, which had been transformed into a venue entirely comprised of the iconic green digital rain made famous by The Matrix Franchise – an effect achieved through the high map projection definition. Once inside, the green rain continued above and around the huge escalators and staircases of the theater and cascaded over all screens and surfaces, beckoning fans to really ‘come back to The Matrix ”.
The Canadian premiere featured a number of “premieres” for the studio, Cineplex, and Canada, all of which saw fans leave the “real world” and return to the world of Neo and The Matrix.
The first event to feature film premiere screenings (The Matrix Resurrections) on the 14 screens of Cineplex’s Scotiabank Theater Toronto, simultaneously
This is the first time that Cineplex has allowed full exterior and interior support by a movie studio, including map projection through exterior and interior entrances, and the total domination of the lobby, concessions, escalators and stairs of the cinema
The majority of those in attendance earned their seats at the premiere, as many brands offered passes for the event, including Warner Bros. Pictures Canada which offered residents of Calgary, Edmonton, Halifax, Montreal, Ottawa, Vancouver and Winnipeg the chance to win flights, accommodation and tickets to the screening. The contest encouraged fans to discover the “rabbit holes” in their city by scanning QR codes that have appeared at various local businesses (full list of locations available on request) in addition to GameStop Canada locations across the country. Some cities also featured live projections of the QR code at notable locations in the city center.
The Canadian premiere provided an unforgettable experience for those in attendance ahead of the exclusive theatrical release of “The Matrix Resurrections”, just in time for the holiday season. Fans of the Matrix franchise and the theatrical experience can see Neo’s return to IMAX across Canada when the film hits theaters on December 22, 2021.
ON MATRICAL RESURRECTIONS
From visionary filmmaker Lana Wachowski comes “The Matrix Resurrections,” the latest film in the groundbreaking franchise that redefined a genre, which reunites original stars Keanu Reeves and Carrie-Anne Moss in the iconic roles they made famous, Neo and Trinity.
The film also stars Yahya Abdul-Mateen II (“Candyman,” the “Aquaman” franchise) Jessica Henwick (TV’s “Iron Fist”, “Star Wars: Episode VII – The Force Awakens”), Jonathan Groff (“Hamilton”, “Mindhunter”), Neil Patrick Harris (“Gone Girl”), Priyanka Chopra Jonas (TV “Quantico”), Christina Ricci (TV “Escaping the Madhouse: The Nellie Bly Story”, “The Lizzie Borden Chronicles “), Telma Hopkins (” Dead to Me “television series), Eréndira Ibarra (” Sense8 “series,” Ingobernable “), Toby Onwumere (” Empire “television series), Max Riemelt (” Sense8 “series) , Brian J. Smith (“Sense8” series, “Treadstone”), and Jada Pinkett Smith (“Angel Has Fallen,” TV’s “Gotham”).
Lana Wachowski directed from a screenplay by Wachowski & David Mitchell & Aleksander Hemon, based on characters created by The Wachowskis. The film was produced by James McTeigue, Lana Wachowski and Grant Hill. Executive producers were Garrett Grant, Terry Needham, Michael Salven, Karin Wachowski, Jesse Ehrman and Bruce Berman.
Wachowski’s behind-the-scenes creative team included “Sense8” collaborators: cinematographers Daniele Massaccesi and John Toll, production designers Hugh Bateup and Peter Walpole, editor Joseph Jett Sally, costume designer Lindsay Pugh, visual effects supervisor Dan Glass; and composers Johnny Klimek and Tom Tykwer.
Warner Bros. Pictures presents, in association with Village Roadshow Pictures, in association with Venus Castina Productions, “The Matrix Resurrections”. The film will be distributed worldwide by Warner Bros. Pictures. It will be in theaters across Canada starting December 22, 2021.
CONTACT: Press inquiries, please contact: Christopher Lewchuk, Warner Bros. Pictures Canada [email protected] Akasha Di Tomasso, Warner Bros. Pictures Canada [email protected] For Press materials, go to: https://mediapass.warnerbros.com/