Deep in the Rabbit Hole: How Apple Put “Matrix Resurrection” in Our Pocket


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The Matrix may be an alien construct, but to be fair to our new overlords, the new trailer shows that they kept its technology up to date until the iPhone age.

Android and The matrix fans won’t admit it, but it was the 2007 iPhone launch that definitely changed the world. However, it seems to have changed other worlds as well, as a trailer for “The Matrix Resurrections” reveals that its residents are grimly glued to their smartphones.

Granted, none of them are looking at an iPhone. But that’s less because Android is more popular in The Matrix, more because it seems like everyone has to be a bad guy.

As we now know and will never be able to forget, any character with an iPhone is a good person. In the eyes of Hollywood and Apple, at least.

Unless Neo got to see that same interview with Rian Johnson, however, he has no way of knowing he’s in danger from everyone around him. Except when he’s in an elevator and the large number of people studying their phones and tablets manages to be terribly creepy, even in a short trailer.

Next to everything else, “The Matrix” movies have always had this problem of humanity and technology. The technology in the original 1999 film was state of the art – and still remarkable – but today we can see an impact on society that we couldn’t see back then.

In 1999, Neo used a Nokia 8110, and today that manufacturer is almost as extinct as the telephone. If young Keanu Reeves had turned to the best of Apple, he wouldn’t have had a phone at all.

If he had been cleaner and kept the envelope his Nokia arrived in, he might have been able to slip a MacBook Air in, but only if he had waited 11 years.

As it is, in 1999 he might have gotten a Bondi blue iMac. Neo could have rocked the colorful iBook G3, and this is the machine that really introduced us to Wi-Fi.

Perhaps it was the start of the rabbit hole that brought us to where we are today. Granted, we’re in a different place than 22 years ago, and if we don’t live in a digitized construction of a world, we try.

In 1999, “The Matrix” used technology to explore truth and reality, fiction and fantasy. In 2021, “The Matrix Resurrections” even catches our attention with technology we could not have imagined.

Today, the attention and excitement for the new Matrix trailer is far greater than it could have been in 1999. Back then, other than a trailer download of 320×200 for some movies through Apple, the trailers were in theaters and at best you would get a few really short ones. television commercials.

Now, thanks to the success of Apple’s QuickTime trailers, every movie knows how to deliver its trailer online with maximum impact. It even gets maximum impact through social media, again something unimaginable before the iPhone.

Then the movie itself will be in theaters and screened digitally, just like it was digitally edited – and if not necessarily on Final Cut Pro, almost certainly on a Mac.

And at the same time as its theatrical release, the film is also going to air on HBO Max.

In 1999, we were four years from the iTunes Store and a long way from a theater and home release on the same day. There is simply no red pill that could have shown us as the familiar Apple Computer company would survive and launch Apple TV +.


About Florence L. Silvia

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