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The matrix The film depicts a future in which reality, as perceived by most humans, is a mock simulation created by sentient machines to appease and subdue the human population, while their bodies’ heat and electrical activity is utilized. as a source of energy.
What does this have to do with canvassing?
Unfortunately, most businesses believe in five common phone-selling myths that have trapped them in the matrix. In this virtual world, misconceptions about prospecting techniques have been programmed into humans by machines. Entrepreneurs have been blinded by the truth about prospecting, and as a result, they think phone canvassing is dead.
Now businesses can free their minds from this cold calling prison known as the Matrix. Take the Red Pill to find out the truth about these five cold calling myths:
1. You have to be honest with the keepers
The vast majority of companies believe that you should be honest with receptionists when trying to reach a decision maker for a telephone canvassing campaign. This misconception is clearly the result of machine programming. Since receptionists are told not to pass up sales calls, it’s not a promising idea to just admit that you are making a sales call. Could this be the main reason why most people say cold calling doesn’t work?
Of course, I’m also not advocating that telemarketers lie to receptionists. However, it is far better to try and blend in with the phone traffic by not looking like a salesperson. This way the receptionist doesn’t even ask you if it’s a sales call in the first place. Another tactic is to distract them with jokes, compliments, or humor so that they forget to ask what the call is about.
Related: 3 cold calling tips from entrepreneur and podcaster John Lee Dumas
2. Telephone canvassing is a numbers game
When you call hundreds of prospects in consecutive order, the odds are against reaching anyone. Executives are constantly on the move and don’t wait for a cold call. The only reason companies keep doing this is because agents enforce their matrix deceptions.
Once you are freed from these delusions, it is clear that changing your strategy can lead to more success than blindly following what has been tried before without any results. The way to successfully call in the human world is to make multiple calls to the same prospects over and over again until you find them.
Related: How To Overcome The Hardest Part Of Cold Calling
3. Target only prospects with a need
One of the best things about canvassing is that it’s easy. You just have to call up your list and see what happens. Companies trapped in a matrix ignore this fact, as they are programmed by machines only to find prospects with needs, but there are so few on the lists that match these qualifications that they escape them. first sight.
Those of us who have escaped the clutches of this matrix know that you can set more dates by targeting prospects who are happy with what they already have. So instead of trying to sell them something common or selling yourself too hard to be successful, teach these people how new innovations can transform their businesses, saving them time or money.
Related: 5 Horny Jokes Will Get You Past Cold Call Guardians
4. Argue with prospects instead of agreeing
Since the creation of this matrix, salespeople are programmed to think that talking to prospects will be an effective strategy. However, in reality, you can never win any argument as described by Dale Carnegie in his classic book How to win friends and influence people.
It is important to find ways to overcome objections in the human world. On the one hand, it’s most effective when you can compliment them and agree with their point of view. Remember this caveat: you don’t have to believe what they say or do, but find a way to agree with their experience or feelings so that there is less conflict. in the future
The best way I’ve found for myself has been to use compliments like “You’re right! Followed by something positive we can both agree on.
5. Salespeople should never take training on telephone canvassing.
The majority of Matrix salespeople who attempt to make telemarketing calls are alone. Since another lie perpetrated by machine programming is that one needs the baptism of fire for cold calling skills, most struggle with this and never learn properly because there is no has no one around who can guide them through this confusing process like an expert coach would.
Once you’ve gotten out of the Matrix, it’s time to ditch those old-fashioned phone canvassing myths. Now that we live in Neo’s reality and not Agent Smith’s nightmare, anything is possible.